In Europe, food and drink makers tapping into the gut health trend find themselves hamstrung by health claims regulations. How can they communicate benefits, without breaking the law?
Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality?
Understanding of high-histamine and histamine-liberating foods is relatively new, but it’s quickly gaining consumer interest. So, what is this new trend towards consuming low-histamine foods and is it one to watch?
Supporting gut bacteria and bowel health may not be the most appealing claims to market on-pack, but ingredients experts say consumer perceptions can be changed – if they haven't already.
If the gut is in fact the ‘first brain’, it makes sense to nourish it. From prebiotics to postbiotics, FoodNavigator hears how and why F&B players are innovating with gut health and immunity front-of-mind.
In a near-post pandemic world, consumers want more than ‘healthy’ food. From ‘gut health-supporting’ to ‘immunity-boosting’, terminology must catch up, argues CEO and co-founder of Tastewise Alon Chen.